E.S. Akopova, E.G. Popkova, I.A. Morozova, T.N. Litvinova
The article investigates the marketing aspects of business development in the market of agricultural machinery. The authors studied the system infrastructure market, composed matrix relations arising in the infrastructure market and business entities composed matrix infrastructure components on the market of agricultural equipment, determined the degree of development of agricultural market infrastructure elements and components of the development of infrastructure as a form of protection of entrepreneurial activity in
the market of agricultural machinery.
Keywords: marketing, market agricultural, entrepreneurial activity, benchmarking..