D.V. Zakharchenko
The article considers factors of competitiveness of modern companies of secondary industry on a basis of new model of economic growth management. Necessity of shift to a new model of regulation is connected with some limitations of the older model of open economy development and allows defining some direction of changes in state’s macroeconomic policy.
The most relevant task for the Russian economy in the context of deceleration of economic growth is the problem of providing competitiveness of industrial enterprises on a basis of realization of competitive advantages. Taking to consideration current conditions of stagnation of economy which can be longterm, and preservation of the current geopolitical tendencies, there is a need in the reduction of risks of business development and development of favorable business environment for attraction of investments.
Keywords: outsourcing, internal risks, geopolitical risks, global economy, investment activity, information and network technologies, competitive advantages, competitiveness rating, marketing management, model of open economy, uncertainty, «new economy», capital outflow, development scenarios, economic growth..